Farbe & Lack is the German language publication for the C.A.S.E. industry. In print for well over 130 years, and is considered the technical authority for the market. It has a third party audit, and is recognized in the German speaking community for its superior editorial content. There are multiple ways to connect with the audience, including:
Print Overview:
Farbe und Lack (German language) offers a print advertising program (for English language, see European Coatings Journal) If you’re interested in submitting for an editorial topic, a vetting process is utilized – reviewed via abstract submission by the editorial team and are independent of advertising. This keeps the high-level technical integrity of the journal(s) intact. Editorial submission guidelines can be provided.
Planned editorial themes for 2024:
-January: Functional Coatings
-February: Automotive Coatings
-March: Wood Coatings; and Measuring & Testing
-April: Powder Coatings
-May: Corrosion Protection
-June: Architectural Coatings
-July/August: Bio-Based Coatings
-September: Pigments & Fillers
-October: Radiation Curing
-November: Water-Based Coatings; and Production Technology
-December: Resins & Additives
Media information can be found here: FL Print Media
There is also an Advertorial Program. This can be print and digital, or digital alone. Q&A developed with editorial staff, print production, digital production and promotion included. Details Here: Q&A/Advertorial Program
Digital Overview:
Newsletter: Twice per week placement (same ad in both)
· Top and middle banner ads
· Top, middle and bottom text (native) ads
More information here: Newsletter Media Info
Newsletter take-over:
· Your content, our audience
· Full production and email to EC audience included
More information here: Newsletter take-over
Website: Monthly banner ad placement
· Home page banners
· Various sizes
· Exclusive positions (non-rotating)
White paper: your content, max 15 pages (with images/graphs). Your thought leadership/problem solving solution.
· Homepage for 3 months
· (1) text ad per month
· “related content” search results
· Automatic email alert of download (direct lead generation)
· Archived on-site
Dossier: technical editorial pulled into one document, highlighting your specialty/topic
· Your logo on cover image (it looks like a regular publication)
· Full page ad
· Full page company profile
· Promoting in print journals
· Promotion via banner ads (web and newsletter)
· Promotion via text ads
· Specific e-blast promotion
· Logo on landing page of dossier
More Information here: Dossier Media Information
Webinar: your topic, our hosting, moderating and promoting
· Advertising in various media and direct email
· Technical details
· Registration
· Content advice and practice run-through to make sure it’s all good
· Host webinar
· Survey of participants
· Record webinar
· Follow up email to participants
· Direct lead/registrant list
· Results of survey
· Downloadable recording (1 month availability)
MORE INFORMATION HERE: Webinar Media info
Special programs:
A number of different opportunities, not limited too:
- Custom landing pages (containing video, whitepapers, archived webinars, etc.)
- Social media programs
- Advertorial content (Q&A)
Event Sponsorships:
-Sponsorships available at one of the many smaller seminars/conferences given throughout the year. Both in-person and virtual. Details on request
- 2024 is next for the American Coatings Show
Euro to 
American Dollar